Wiltshire Council - 2022

Wiltshire Towns Programme CONCEPT

The Wiltshire Towns Programme is an upcoming campaign designed to try and rejuvenate Wiltshire’s highstreets. I came up with a simple, vibrant brand that could be used in different ways across different printed materials and online platforms. The idea behind the arrows pointing inwards came from the hope of bringing communities back into the heart of their towns, cities and highstreets. As the project progresses I hope to add animated elements to further boost the brands visuals.

BRAND / DIGITAL / PRINT / CAMPAIGN / COMMUNITIES / ILLUSTRATION