I was the design lead for Wiltshire Connect, a local on-demand bus service operating across Wiltshire. The service offers flexible, Uber-style ride scheduling, and my role was to craft a cohesive brand to be used across both print and digital platforms. My work included the creation of a clean and versatile brand and logo, designing all of the vehicle livery for various size buses, designing/drawing maps for each operating zone, timetable flyers, leaflets, posters, social media assets and event material for launch events. The service started in the Pewsey Vale area but, following continued success, has since expanded to Royal Wootton Bassett, Malmesbury, Warminster and Mere.