I collaborated with a client and long-time friend in Ontario, Canada to develop the brand identity for his new landscaping company — an offshoot of his grandfather’s established gardening business. The challenge was to ensure the new brand stayed consistent with his grandfathers company while introducing a fresh, modern look. I designed a versatile brand system that works seamlessly across uniforms, vehicle livery, social media, and print. The client was thrilled with the outcome and continues to receive positive feedback from his own customers.